Storytelling Skills You Must Learn for Investing and Finance | Book Review of "Can Tell the Story That Let the World Listen to You"

We All Need to Become Storytellers

Reading Stories, Learning to Tell Stories

I recently reread some old books and compiled some notes to post on the blog, hoping that these simple shares might have some impact. I’m not good at chatting but I love listening to stories. However, due to my personality, I’m rarely interested in “people,” but paradoxically, I’m interested in “things,” and interesting things often come from interesting people. So, rereading this book is really about becoming interested in people first. Kurt is a director who is great at chatting and active in the community, and reading his book feels like he’s actually talking to you.

Some Notes, Feel Free to Browse His Books

This article records some summaries from his book and the opening remarks of each paragraph. You can skip it if you don’t want to read the book. The main point is to share that storytelling is easy to accept and move people. In addition, I also love his writing because he is a director, poet, and writer. When I think back, I used to be someone who read and wrote poetry, but society often makes us forget our past selves. If you have time to reflect, think about your past self and compare the differences. Maybe you can rediscover yourself.

Story is King; Without a King, There is No Kingdom

01 We Need Stories More Than Ever; Being Able to Tell Stories is a Blessing, a Blessing That You Can Be a Blessing to Others

Once upon a time…, we loved listening to stories. People die, but stories live on. Being able to tell stories is a blessing, a blessing that you can be a blessing to others.

02 If Your Product Has No Story, You Should Pause. Story is King; Without a King, There is No Kingdom

Any difference you know comes from the story the brand tells you. What you know is actually the story someone else told you. Story is king. Without a king, there is no kingdom.

03 I and the Neurologist are Colleagues; the Market is a War of Memories. When People Lose Memory of Your Brand, Your Brand Naturally Loses Its Way

No story, makes people lose memory. Our brain has a self-defense mechanism. It actively filters information, actively and immediately eliminating unnecessary information. Necessary forgetting - this is the result of high evolution.

04 If You Can Increase Its Value by Telling a Story, the Story Makes You a Powerful Person, and Power Makes the World Beneficial

Buying something home, cannot buy the value of bringing something home.

05 When a Product Has a Story, You Can Attract the World’s Most Discerning People by Telling the Truth. Turning Trash into Treasure is Just a Beautiful Side Effect of Finding the Story

The story can be the core of the product. When the story becomes the core of the product, do you still need to hawk it? Stories can not only create profits but may also be the only lifeline for a company.

06 Stories Come From People, and Stories are Told to People. Stories Have Love, and People Love the Story. Telling Stories is Actually Reading Life; You Have to Read Into It

If you are a person, you have a story. “Among the fallen leaves, there is a chair, and on the chair, there is an old man.” You have to care about people to have stories. In the face of stories, remain humble and alert.

07 In the War for Memories, Stories are the Best Weapon. Your Story Better Be Good Enough. How Good is Good Enough? Go Dig

The world is fiercely competitive. If your story isn’t good enough, the other party will ignore it, turn a deaf ear, and not receive it.

08 The Rich Farmer of Stories; I Don’t Have Fields, But I Work Hard at Field Research to Let the Story Grow in Your Heart

Sometimes “stupid effort” is the best effort. At worst, it will definitely be an effort because you put in the effort.

09 Appropriate Weakness Makes You More Like a Person. Asking for a Glass of Water May Get You a Life, a Heartbreaking Story. When You Have a Story, Everyone Will Be Interested in You

Be interested in people, and people will be interested in you. I want to develop a quirk; I want to enjoy chatting with people. Chatting is a kind of exchange of benefits! Being interested in people is worthwhile. Rejuvenate, like a kindergarten child, chat with people, all kinds of people. A story of a glass of water. When contacting people, there may be hostility, ignoring, shyness, friendliness, embrace (impossible). Strangers are unlikely to chat with us immediately, but at this time, a glass of water has the opportunity to create a relationship, express our needs, and create a relationship. People who show appropriate weakness will be more like a person and will not make people feel that you are arrogant. Why a glass of water? Because the other party can afford this glass of water.

10 Almodóvar’s Secret. Such a Great Story is Not Easy to Get. You Can Only Borrow It From the Real World

News is a filtered story. How can you not take it over?

11 The Levels of a Story: Concept, Idea, Material

Layer upon layer, making people want to follow you in.

12 Create a Different Perspective, and the World Will Be Changed by You. A Three-Year-Old Can Understand, and a Three-Year-Old Will Be Touched

The most profound concept “concept” does not necessarily appear in the work, but it is the memory that ultimately remains in people’s minds. The concept must have humanity, the concept must have humanity, the concept must have humanity.

13 Idea Makes Boring Things Interesting. Conversely, Without This, It Cannot Be Called an Idea. Of Course, the Idea Must Jump to Fly Over

The smartest idea is used to describe the proposition we want to prove; it makes boring things interesting.

14 Material, What Does This Have to Do With Him… It Will Definitely Have to Do With You in the End

The most wonderful material, the story itself, should be as far away as possible from the proposition you want to convey at the beginning, because if people know it from the beginning, it will be difficult to attract attention! Consumers are the same; as soon as they realize it is an advertisement, they close the door to communication.

15 If the Story is Not Related to Consumers, Only Related to the Product, Consumers Will Also Be Unrelated to You. Find Psychological Needs

If there is a relationship, there is no problem; if there is no relationship, there is a problem. Consider the relevance to the other party more and create a story that makes people feel more. The other party may consider your relevance in his life. The story should not satisfy physiological needs; that is not a story. More often, what people need to be satisfied is psychological needs.

16 The First Person a Hypnotist Hypnotizes is Himself

Hypnotize yourself first to hypnotize others. First, let yourself believe that I am a person with a story, so I have an infinite number of stories. When you declare it, it will be accomplished. When you believe it, it will happen. “Faith is the substance of things hoped for, the evidence of things not seen.”

17 Your Ideas are Like the Stars in the Sky, Countless and Unkillable

The room for creativity is very, very large, like a warehouse… You have to believe that the heart is bigger than the world; it’s not that difficult to pick out a few ideas.

18 19 To Win a Duel, You Have to Know How to Choose Your Opponent; Don’t Fight the World. Everyone Will Think You Are a Good Father, “Who”?

Stories come from life (1) Pursuing the world is sometimes better than turning back to pursue yourself. A good heart is the strongest communication power.

20 21 Concept: Search for the Next Possibility. Idea: A True Story Achieved Through Searching. Material: A Junior High School Student Experimenting on the High-Speed ​​Rail

We have to find a warmer story because people’s hearts need it.

22 Loving Taiwan is Not Only About Seeing the Beauty of Taiwan, But Also About Seeing the Problems of Taiwan. This is the Power of Story; You Can Have It Too

29 When You Want to Do Good, Everyone Will Want to Participate. Meaning Makes People Feel Valuable. Making Consumers Feel Glorious is the Added Value of the Product

Telling stories that build people up. People pursue good stories because they yearn to touch more of the glorious side of humanity in their hearts.

30 With an End, There is a Beginning

Your ideas can be crazy, but life can’t. I wish you a good autonomic nervous system. Self-discipline is freedom.

31 We Are Not Opponents, But We Can Put on a Great Opponent Show. I Like to Ask Questions, and I Like People to Ask Questions. If There Are No Problems, Then There is a Big Problem

Let Your Story Be Bought to the Other Side of the Conference Table is the Strongest Undifferentiated Fighting Style Negotiation Skill on Earth.

32 Exercise Can Help With Proposals. When You Are an Athlete, You Are Always Facing Key Moments, and When You Are a Person Who Loves Sports, You May Be More Able to Face Key Moments Than People Who Don’t Exercise (and Become Handsome and Beautiful by the Way)

A strong body supports a strong brain. Only with physical strength is it possible to create explosive endurance and brainpower, and that is very powerful.

33 The Habit of Independent Thinking

People are free, but people are not necessarily used to freedom. If your answer is the same as others, why should I look for you?

34 Stop Complaining Constantly, and You Will Have a Free Brain to Change the World, or at Least Think of Something Happy, Otherwise, You Are an Environmental Pollutant

Unlimited creativity, limited time, don’t complain.

35 Stories are Told by People, and People Listen to Them. So, You Have to Live Like a Person to Be Able to Say Something Human

Further Reading

懶得 (Lazy) Conclusion

懶大

金融科技新創 CEO | 獨立財務顧問

Understanding storytelling is like chatting and talking about things. Stories happen to everyone at every moment. If you don’t write it down, it won’t become a story, and if you don’t tell it, it won’t be spread. In contrast, every touching story is real and valuable. Every moment is also gone and cannot be returned. Record your own stories well and cherish the people and things around you.

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